My friend Jeff Chandler is a graphic artist and works for an advertising agency. He sent me this great post from an advertising website. In a time when everything seems to be market driven (including the church), it's a refreshing look at entering into the lives of real people. As a church we need to think about the difference between "telling" a person's story and "joining" a person's story. From the post:
- All about the storyteller
- One sided communication
- Story is potentially unwanted
- Story is, well...a story
- All about ALL participants
- Two-way communication
- Story is living and evolving
- The story keeps going when you stop talking
If the church would stop "talking" and start "joining" in the stories of real people I don't think we would ever have to have another conversation about evangelism. Growth and evangelism are not goals (though that's what the contemporary church in a free market economy tends to make them), they are products of a healthy community of Christ-followers who are deeply aware of their own stories and how those stories intersect with God's story. We don't need to "bring" God anywhere, we need to "join" in what he is already doing.
Here's the full post.